7 UP: The Abyss

The commercial depicted several challenges, similar to levels on a computer game, that a character would have to travel through in order to reach level 7 for 7-UP. Matte World Digital created a whimsical tropical environment for the final scene on level 7.

The live action blue screen set, photographed in a hanger at the Santa Monica Airport.

The composite with the addition of a stylized tropical paradise that included moving clouds, falling waterfalls and blowing palm trees.