Coke: Caravan

Three trucks were shot in a parking lot, in two different positions. These trucks were then duplicated and repositioned to fill out the long line of soda-haulers.

A digitally-painted environment was created for the caravan. As the trucks pass, the ordinary trees in the landscape blink on, magically turned tannenbaum.

As the train enters the hamlet, it passes by a collection of ice skaters, photographed on an indoor set.

Again, MWD created a mountain range and valley community. As the trucks roll past, they brighten the rink's own lights -- an effect accomplished both with on-set lighting controls and digital augmentation.

As in all the shots, three trucks stand in for the whole line. 3d-modeled trucks were animated for distant big-rigs.

The shot starts tight on santa's face (with an animated wink and a nod from the Jolly Old Elf supplied by ILM's commercial division), and zooms back to reveal the ends of the community sufficintly illuminated, while the stream of happiness flows on to the next lucky town.