| For a commercial blending
the warm, pleasant imagery of Christmas trees, Coca-Cola, and
big trucks, MWD contributed shots showing a caravan of self-illuminated
semis rolling through a wintry mountain landscape, bringing
Coca-Cola and seasonal magic to the inhabitants of a small cheerful
town. |
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As the train enters the hamlet, it passes by a collection of ice skaters, photographed on an indoor set.
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Shown here is a composite of thousands of
troops storming the Fort. MWD artists also added fire, smoke
and flares to create a battle-like chaos that would otherwise
be difficult to achieve within camera. |
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Again, MWD created a mountain range and valley community. As the trucks roll past, they brighten
the rink's own lights -- an effect accomplished both with on-set lighting controls and digital augmentation. |
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As in all the shots, three trucks stand in for the whole line. 3d-modeled trucks were
animated for distant big-rigs.
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The shot starts tight on santa's face (with an animated wink and a nod from the Jolly Old Elf
supplied by ILM's commercial division), and zooms back to reveal the ends of the community sufficintly
illuminated, while the stream of happiness flows on to the next lucky town. |
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