| For a commercial blending
the warm, pleasant imagery of Christmas trees, Coca-Cola, and
big trucks, MWD contributed shots showing a caravan of self-illuminated
semis rolling through a wintry mountain landscape, bringing
Coca-Cola and seasonal magic to the inhabitants of a small cheerful
town. |
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As the train enters the hamlet, it passes by a collection of ice skaters, photographed on an indoor set.
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A digitally-painted environment was created for the caravan. As the trucks pass, the ordinary trees in the landscape blink on, magically illuminated. |
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Again, MWD created a mountain range and valley community. As the trucks roll past, they brighten
the rink's own lights -- an effect accomplished both with on-set lighting controls and digital augmentation. |
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As in all the shots, three trucks stand in for the whole line. 3d-modeled trucks were
animated for distant big-rigs.
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The shot starts tight on santa's face (with an animated wink and a nod from the Jolly Old Elf supplied by ILM's commercial division), and zooms back to reveal the outskirts of the community cheerily illuminated, while the stream of happiness flows on to the next lucky town. |
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